Scientific
Kaptein, M.C. & Ketelaar, P.E. (2018). Maximum likelihood estimation of a finite mixture of logistic regression models in a continuous data stream. (artikel). arXiv. (available: 28 Feb 2018).
Ketelaar, P.E. & Balen, M. van (2018). The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking. Computers in Human Behavior, 18, 174-182. doi: 10.1016/j.chb.2017.09.034.
Van 't Riet, J; Spook, J. E.; Ketelaar, Paul E. Huhn, A (2017). Location-Based Ads and Exposure to Health and Risk Messages.” In Encyclopedia of Health and Risk Message Design and Processing, Ed. Roxanne Parrott. New York: Oxford University Press.
Alblas E. E., Folkvord, F., Anschütz, D., Ketelaar, P. E., Granic, I, Mensink, F., Buijzen, M., & van ‘t Riet, J. P. (2017). User statistics for an online health game targeted at children. Games for Health Journal. https://doi.org/10.1089/g4h.2016.0114
Ketelaar, P. E., Bernritter, S. F., van't Riet, J., Hühn, A. E., van Woudenberg, T. J., Müller, B. C., & Janssen, L. (2017). Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 1-12. DOI: 10.1080/02650487.2015.1093810.
Van't Riet, J., Hühn, A., Ketelaar, P. E., Khan, V. J., Konig, R., Rozendaal, E., & Markopoulos, P. (2016). Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence? Journal of Interactive Advertising. DOI: 10.1080/15252019.2015.1135089.
Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van‘t Riet, J. (2016) The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69 (7), 2603–2613.
Van der Goot, M., Rozendaal, E., Opree, S. J., Ketelaar, P. E., Smit, E., G. (2016) Media generations and their advertising attitudes and avoidance: a six-country comparison. International Journal of Advertising, 10-20. * Top paper on the Lifespan Communication Theme from the ICA conference theme ‘’Communication across the life span’’.
Ketelaar, P. E. Van' t Riet, J., Thorbjohnsen, H., & Buijzen, M. (2016) Positive uncertainty: The benefit of the doubt in advertising. International Journal of Advertising, 1-14, http://dx.doi.org/10.1080/02650487.2016.1231163.
Ketelaar,
P. E. Konig, R. P., Smit, E. G., & Thorbjørnsen, (2015). "In
Ads We Trust". Religiousness as predictor of advertising trustworthiness
and avoidance. Journal of Consumer
Marketing, 32(3), pp, 190-198.
Ketelaar,
P. E. & Schaerlaekens, B. (2015). Viral marketing: More than the
online version of word of mouth. Journal
of Euromarketing, 24(1), 5-19.
Ketelaar,
P. E., Willemsen, L., Sleven, L., & Kerkhof, P. (2015). The
good, the bad and the expert: How consumer expertise affects review valence
effects on purchase intentions in online product reviews. Journal of Computer Mediated Communication, 20(6), 649-666. DOI:
10.1111/jcc4.12139.
Ketelaar, P. E. (2015) Marketing communications based
on a uses and gratifications approach: Serving the Information Interests of
stakeholders groups. Journal of
Euromarketing, 24(2-3), 132-148.
Blasche,
J., & Ketelaar, P. E. (2015). The synergy in green
persuasion: Green celebrity endorsers in green advertising. A study of brand
endorser congruence effects in green advertising. Journal of
Euromarketing, 24(2-3), 86-106.
DOI: 10.13140/RG.2.1.3596.1689.
Thorbjørnsen,
H., Ketelaar, P. E., Van't Riet, J., Dahlén, M. (2015). How
do teaser advertisements boost word of mouth about new products? For consumers,
the future is more exciting than the present. Journal of
Advertising Research, 55(1),
73-80.
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. (2014).
Investigating the prevalence and predictors of media multitasking across
countries. International Journal of Communication, 8,
2755–2777.
Ketelaar, P. E. Anschutz, D., van Hemmen, S. (2014). Sex in
advertising: Do women care anymore? Journal of Euromarketing, 23(3) ,
p. 17-35.
Ketelaar, P. E., Maesen, S., Linssen, L., & Van Gisbergen, M. S. (2013)
The cross-cultural effectiveness of openness in advertising for familiar and
unfamiliar brands. Journal of Euromarketing, 22(1, 2), 5-23.
Ketelaar, P. E., Willems, A. G. J. Linssen, L., & Anschutz, D. (2013).
A few more ounces? Preference for regular-size models in advertising. Journal
of Euromarketing, 22 (3), 38-50.
Hühn, A.E., Ketelaar, P., Khan, V.J., Lucero, A., Gisbergen van, M.,
Nuijten, K., Bouwknegt, H. (2012). Ad Intrusiveness of Location-Based
Advertising - A Virtual Reconstruction. Advances in Advertising Research,
3, 191-207.
Ketelaar, P. E., van Hemmen, S., & Anschütz, D. (2012). Seks in
reclame: kan het vrouwen nog wat schelen?' Tijdschrift van de
Communicatiewetenschap, 1, 4-25.
Hühn, A.E., Khan, V.J., Lucero, A., Ketelaar, P. (2012). On the
use of virtual environments for the evaluation of location-based
applications. Proceedings of ACM SIGCHI Conference on Human Factors in
Computing Systems (CHI2012).
Ketelaar, P.E., van Gisbergen, M, S. & Beentjes, J. (2012)
Interpretation of highly visual 'open'advertisements in dutch magazines. Journal
of Visual Literacy, 31(1), 23-52.
Hühn, A. E., Ketelaar, P. E., Khan, V. J., Nuijten, K., van Gisbergen, M.
(2011). Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de
perceived ad intrusiveness van location based advertising in een virtuele
supermarkt. Special Issue van het Tijdschrift van de
Communicatiewetenschap, 39(4), 22-42.
Ketelaar, P.E., Hentenaar, F., & Kooter, M. (2011). Groepen in
Focus: in vier stappen naar toegepast Focusgroeponderzoek. Den Haag: Boom
Lemma Uitgevers.
Ketelaar, P. E., Van Gisbergen, M. S., Bosman, J. A., & Beentjes, J.
(2010). The effects of openness on attitude toward the ad, attitude toward the
brand, and brand beliefs in Dutch magazine ads. Journal of Current Issues & Research in Advertising, 32(2), 71-85.
Ketelaar, P. E., Lucassen, P., & Kregting, G. H. (2010). Viral
commercials: de consument als marketeer. Tijdschrift
voor Communicatiewetenschap, 38(1), 22.
Ketelaar, P. E., Van Gisbergen, M. S., Bosman, J. A. M. & Beentjes, J.
(2008) Attention for open and closed advertisements. The Journal of
Current Issues and Research in Advertising, 30(2), 15-25.
Ketelaar, P.E., Van Gisbergen, M.S., & Beentjes, J. (2008). The
dark side of openness for consumer response. In E.F. McQuarrie &
B. J Phillips (Eds.), Go figure: New directions in advertising rhetoric.
Armonk, NY: M.E. Sharpe, 114-136.
Ketelaar, P.E., & Van Gisbergen, M.S. (2006) Openness in
Advertising. Occurrence and effects of open advertisements in magazines.Doctoral
Dissertation. Radboud University, Nijmegen. Zie dissertatie.
Van Gisbergen, M.S., Ketelaar, P.E., & Beentjes, J. (2004). Changes
in advertising language? A content analysis of magazine advertisements in 1980
and 2000. In P.C. Neijens, C. Hess, S.J.H.M. van den Putte & E.G.
Smit. (Eds.), Content and Media Factors in Advertising (pp.51-61). Amsterdam:
Spinhuis Publishers. Zie Artikel: Link naar artikel op onderzoekssite
Ketelaar, P.E., van Gisbergen M.S., & Bosman, J.A.M. (2004). Open
and closed advertisements: moderating effects of comprehension on appreciation. In
P.C. Neijens, C. Hess, S.J.H.M. van den Putte & E.G. Smit. (Eds.), Content
and Media Factors in Advertising (pp. 22-36). Amsterdam: Spinhuis Publishers.
Zie Artikel: Link naar artikel op onderzoekssite
Reviewer for
- Interacting with Computers
- The Journal of Advertising
- The Journal of Consumer
Research
- EMAC
- The European Advertising
Academy (ICORIA)
- Etmaal van de
Communicatiewetenschap
- Tijdschrift voor
Communicatiewetenschap
- Communications, The European
Journal of Communication Research
- Fonds Wetenschappelijk
Onderzoek (FWO)
- Nederlandse organisatie voor
gezondheidsonderzoek en zorginnovatie (ZonMw)