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Presentations

  • Presentation at Inaugural Interactive Marketing Research Conference in Amsterdam (march 2018)

    Speaker at conference PR Impact Awards in Vilneus Litouwen: "Big Data: Are Communication Professionals Becoming Data Analysts?". (may 2017).


  • Lecture at Communication Circle Nijmegen about Communication and innovations (february 2018)


  • Lecture at the Rotary Noord Holland about self-persuasion educational project for foundation Dhampus. (october 2017)


  • Lecture at Provinciehuis Noord Brabant:  Inspiring innovations in mediated communication (april 2017)


  • Lecture at student societyCtrl AKT Del Nieuwe mediacommissie studievereniging AKT about contempory developments in virtual reality (september 2017).

  • Member of the jury, the Digital Communication Award, Berlin, 2016.and 2017
    • Amsterdam, februari 2015, presentation for TBWA/NEBOCO advertising agency   

    • Nijmegen, november 2014, presentation for the 'communicatiekring' in the city hall of Nijmegen.
    • AAA, Hawaii, may-june 2013, presentation of a paper about: The effectiveness of openness in advertising for familiar and unfamiliar brands
    • ICORIA, Stockholm, june 2012, presentation of a paper about: The cross cultural effectiveness of openness in advertising for strong and weak brands
    • 'Etmaal van de Communicatiewetenschap', Enschede, January 2012, presentation of a paper about: The contemporary comsumption diet of the multimedia consumer.
    • Digital Communication Awards, Berlijn, September 2011: Presentation of my research projects on the subject of the effectiveness of persuasive communication through pervasive media.
    • ICORIA, Berlijn, mei 2011, Presentation of a paper about: The effect of location on the perceived intrusiveness of mobile ads.
    • Etmaal van de Communicatiewetenschap', Enschede, Januari 2011: Presentation of a poster about location based marketing
    • 'Etmaal van de Communicatiewetenschap', Enschede, Januari 2011: Presentation of a paper about the effects of  viral marketing. Motives for pass-along behaviour on social network sites.American Academy of Advertising (AAA) 2010, Milan. Special session about the practical implications of advertising openness with Barbara Phillips and Micael Daehlen.
    • 'Etmaal van de Communicatiewetenschap', Nijmegen, February 2009: Presentation of a paper about viral commercials: The Consumer as Marketeer: Motives behind send through behaviour of viral commercials.

    • Dutch Cosmetics Federation (NCV), 2009. Presentation for coaches of saleswomen in the branche of cosmetics: The treadmill of seduction: the communication between consumers and saleswomen.
    • Dutch Cosmetics Federation (NCV), 2009. Presentation for CEO's in the branche of cosmetics: The treadmill of seduction: the communication between consumers and saleswomen.
    • American Academy of Advertising Conference, Reno, April 2006: Presentation of a paper about Attention for open and closed advertisements, with Marnix van Gisbergen and Jan Bosman.
    • University of Saskatchewan, College of Commerce, April 2005: Lecture about Ad Openness Unravelled: Content factors and effects of advertising openness, with Marnix van Gisbergen.
    • Katholieke Universiteit Leuven, Department of Communication Science, March 2005: Lecture about Ad Openness Unravelled: Content factors and effects of advertising openness.
    • American Academy of Advertising Conference, Houston, March 2005: Presentation of a paper on the special topics session 'Opening doors through pictures and words: new directions in advertising rhetoric', about Measuring appreciation of ad-openness with the 'Product Emotion Measurement Instrument' (PrEmo), written with Marnix van Gisbergen. Co-presenters were: Barbara J. Phillips, University of Saskatchewan, Saskatoon, SK, Canada; Edward, F. McQuarrie, Santa Clara University, CA, and Eric DeRosia, Brigham Young University, Provo, UT.
    • 'Etmaal van de Communicatiewetenschap', Enschede, November 2004: Presentation of a paper on the special topics session 'Effect van retoriek in woord en beeld in reclame', about Meten van emoties opgewekt door advertenties met het 'Product Emotion Measurement Instrument' (PrEmo), written with Marnix van Gisbergen.
    • TNS-NIPO, Amsterdam, september 2004: Presentation of a research report about Meten van emoties bij advertenties met het Product Emotion Measurement Instrument (PrEmo), written with Marnix van Gisbergen.
    • Institute for the Car Branch and Management (IVA), Driebergen, 2003: Lecture about Tijdschriftadvertenties: de relatie tussen openheid en irritatie, with Marnix van Gisbergen.
    • Institute for the Car Branch and Management (IVA), Driebergen, 2003: Lecture about Het tot stand komen van interpretaties bij advertenties, with Marnix van Gisbergen.
    • "The Society for Consumer Psychology Summer Conference", Toronto, August 2003: Presentation of a paper about Attention towards open advertisements, written with Marnix van Gisbergen.
    • "The Society for Consumer Psychology Summer Conference", Toronto, August 2003: Presentation of a paper about Changes in advertising's language? A content analysis of developments in print advertisements between 1980-2000, written with Marnix van Gisbergen.
    • 'Etmaal van de Communicatiewetenschap', Nijmegen, November 2003: Presentation of a paper about Open and closed advertisements: moderating effects of comprehension on appreciation, written with Marnix van Gisbergen.
    • 'Etmaal van de Communicatiewetenschap', Nijmegen, November 2003: Presentation of a poster about Tijdschriftadvertenties: de relatie tussen openheid en irritatie, with Marnix van Gisbergen and Marijke Postel.
    • 'Fotobiennale Rotterdam', Rotterdam, March 2003: Lecture about How open should your ad be, with Marnix van Gisbergen.
    • ASCoR: 2nd International Conference on Research in Advertising, Amsterdam, June 2003: Presentation of a paper about Changes in advertising's language? A content analysis of developments in print advertisements between 1980-2000, written with Marnix van Gisbergen.
    • Advances in Advertising Research, ASCOR, Amsterdam, 2002: Presentation about Open and Closed Ads, samen met Marnix van Gisbergen.
    • 'Etmaal van de Communicatiewetenschap', Utrecht, November 2002: Presentation of a paper about Attention for open and closed advertisements, written with Marnix van Gisbergen.
    • Verify International, Hilversum, May 2002: Lecture about Aandacht voor open advertenties, with Marnix van Gisbergen.  
    • Annual meeting of the International Communication Association Conference, Washington, May 2001: Presentation of a paper about Towards a categorization of different types of open ended advertisements, written with Marnix van Gisbergen.
    • Marketingkring Gelderland, Arnhem, October 2001: Lecture about MKG speurt naar de geheimen van "raadsel-reclame" en zet u op het verkeerde been, written with Marnix van Gisbergen.
    • International Visual Literacy Association, Eskilsuna: Sweden November 2001: Online presentation of a paper about The effects of open and closed advertisements and type of magazine on involvement, recall and evaluation from a qualitative perspective, written with Marnix van Gisbergen.
    • 'Etmaal van de Communicatiewetenschap', Amsterdam, November 2001: Presentation of a paper about Towards a categorization of different types of open ended advertisements, written with Marnix van Gisbergen.
    • International Communication Association, Acapulco, May 2000. Presentation of a paper about Effects of open ended versus closed advertisements on attention and cognitive elaboration, written with Leo van Snippenburg.

     

     

     

     
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