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Research

Paul E. Ketelaar is a Senior Assistant Professor of Communication and Media at the Behavioural Science Institute (BSI), Department of Communication Science, at the Radboud University, Nijmegen, The Netherlands, where he heads the Tailored Communication Project. His research focusses on interactive communication technology such as customization, the privacy-paradox, mobile marketing and virtual reality for marketing, e-commerce, journalism and health.

 
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