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Science & Valorisation


Hendriks Vettehen, P.G.J., Wiltink, D., Huiskamp, M., Schaap, G.J. & Ketelaar, P.E. (2019). Taking the full view: How viewers respond to 360-degree video news. Computers in Human Behavior, 91, 24-32. doi: 10.1016/j.chb.2018.09.018

Ketelaar, P.E., Konig, R.P., Peeters, J., Theunis, B., & Wijnands, K. (2018). Predictors of advertising avoidance on social media. Journal of Euromarketing, 27, 102-121.

Alblas, E.E., Folkvord, F., Anschutz, D.J., Riet, J.P. van 't, Ketelaar, P.E., Granic, I. & Buijzen, M.A. (2018). Investigating the impact of a health game on implicit and explicit attitude towards food and food choice behaviour. Appetite, 128, 294-302. doi: 10.1016/j.appet.2018.05.141 

Goot, M.J. van der, Rozendaal, E., Opree, S.J., Ketelaar, P.E. & Smit, E.G. (2018). Media generations and their advertising attitudes and avoidance: A six-country comparison. International Journal of Advertising, 37 (2), 289-308. doi: 10.1080/02650487.2016.1240469 

Kaptein, M.C. & Ketelaar, P.E. (2018). Maximum likelihood estimation of a finite mixture of logistic regression models in a continuous data stream. (artikel). arXiv. (available: 28 Feb 2018). 

Ketelaar, P.E. & Balen, M. van (2018). The smartphone as your follower: The role of smartphone literacy in the relation between privacy concerns, attitude and behaviour towards phone-embedded tracking. Computers in Human Behavior, 18, 174-182. doi: 10.1016/j.chb.2017.09.034.

Ketelaar, P.E., Konig, R.P., Peeters, J., Theunis, B., & Wijnands, K. (2018). Predictors of advertising avoidance on social media. Journal of Euromarketing, 27, 102-121.

Hühn, A. E., Khan, V. J., Ketelaar, P., van't Riet, J., Konig, R., Rozendaal, E., & Markopoulos, P. (2017). Does location congruence matter? A field study on the effects of location-based advertising on perceived AD intrusiveness, relevance & value. Computers in Human Behavior, 73, 659-668. DOI: 10.1016/j.chb.2017.03.003

Van 't Riet, J; Spook, J. E.; Ketelaar, Paul E. Huhn, A (2017). Location-Based Ads and Exposure to Health and Risk Messages.” In Encyclopedia of Health and Risk Message Design and Processing, Ed. Roxanne Parrott. New York: Oxford University Press.

Alblas E. E., Folkvord, F., Anschütz, D., Ketelaar, P. E., Granic, I, Mensink, F., Buijzen, M., & van ‘t Riet, J. P. (2017). User statistics for an online health game targeted at children. Games for Health Journal.

Ketelaar, P. E., Bernritter, S. F., van't Riet, J., Hühn, A. E., van Woudenberg, T. J., Müller, B. C., & Janssen, L. (2017). Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 1-12. DOI: 10.1080/02650487.2015.1093810.

Van't Riet, J., Hühn, A., Ketelaar, P. E., Khan, V. J., Konig, R., Rozendaal, E., & Markopoulos, P. (2016). Investigating the effects of location-based advertising in the supermarket: Does goal congruence trump location congruence? Journal of Interactive Advertising. DOI: 10.1080/15252019.2015.1135089.

Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van‘t Riet, J. (2016) The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69 (7), 2603–2613.

Van der Goot, M., Rozendaal, E., Opree, S. J., Ketelaar, P. E., Smit, E., G. (2016) Media generations and their advertising attitudes and avoidance: a six-country comparison. International Journal of Advertising, 10-20. * Top paper on the Lifespan Communication Theme from the ICA conference theme ‘’Communication across the life span’’.

Ketelaar, P. E. Van' t Riet, J., Thorbjohnsen, H., & Buijzen, M. (2016) Positive uncertainty: The benefit of the doubt in advertising. International Journal of Advertising, 1-14,

Ketelaar, P. E. Konig, R. P., Smit, E. G., & Thorbjørnsen, (2015). "In Ads We Trust". Religiousness as predictor of advertising trustworthiness and avoidance. Journal of Consumer Marketing, 32(3), pp, 190-198.


Ketelaar, P. E. & Schaerlaekens, B. (2015). Viral marketing: More than the online version of word of mouth. Journal of Euromarketing, 24(1), 5-19.


Ketelaar, P. E., Willemsen, L., Sleven, L., & Kerkhof, P. (2015). The good, the bad and the expert: How consumer expertise affects review valence effects on purchase intentions in online product reviews. Journal of Computer Mediated Communication, 20(6), 649-666. DOI: 10.1111/jcc4.12139.


Ketelaar, P. E. (2015) Marketing communications based on a uses and gratifications approach: Serving the Information Interests of stakeholders groups. Journal of Euromarketing, 24(2-3), 132-148.


Blasche, J., & Ketelaar, P. E. (2015). The synergy in green persuasion: Green celebrity endorsers in green advertising. A study of brand endorser congruence effects in green advertising. Journal of Euromarketing, 24(2-3), 86-106. DOI: 10.13140/RG.2.1.3596.1689.


Thorbjørnsen, H., Ketelaar, P. E., Van't Riet, J., Dahlén, M. (2015). How do teaser advertisements boost word of mouth about new products? For consumers, the future is more exciting than the present. Journal of Advertising Research, 55(1), 73-80.


Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8, 2755–2777. 


Ketelaar, P. E. Anschutz, D., van Hemmen, S. (2014). Sex in advertising: Do women care anymore? Journal of Euromarketing, 23(3) , p. 17-35. 


Ketelaar, P. E., Maesen, S., Linssen, L., & Van Gisbergen, M. S. (2013) The cross-cultural effectiveness of openness in advertising for familiar and unfamiliar brands. Journal of Euromarketing, 22(1, 2), 5-23.


Ketelaar, P. E., Willems, A. G. J. Linssen, L., & Anschutz, D. (2013). A few more ounces? Preference for regular-size models in advertising. Journal of Euromarketing, 22 (3), 38-50.


Hühn, A.E., Ketelaar, P., Khan, V.J., Lucero, A., Gisbergen van, M., Nuijten, K., Bouwknegt, H. (2012). Ad Intrusiveness of Location-Based Advertising - A Virtual Reconstruction. Advances in Advertising Research, 3, 191-207.


Ketelaar, P. E., van Hemmen, S., &  Anschütz, D. (2012). Seks in reclame: kan het vrouwen nog wat schelen?' Tijdschrift van de Communicatiewetenschap, 1, 4-25.


Hühn, A.E., Khan, V.J., Lucero, A., Ketelaar, P. (2012). On the use of virtual environments for the evaluation of location-based applications. Proceedings of ACM SIGCHI Conference on Human Factors in Computing Systems (CHI2012). 


Ketelaar, P.E., van Gisbergen, M, S. & Beentjes, J. (2012) Interpretation  of highly visual 'open'advertisements in dutch magazines. Journal of Visual Literacy, 31(1), 23-52.


Hühn, A. E., Ketelaar, P. E., Khan, V. J., Nuijten, K., van Gisbergen, M. (2011). Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt. Special Issue van het Tijdschrift van de Communicatiewetenschap, 39(4), 22-42.


Ketelaar, P.E., Hentenaar, F., & Kooter, M. (2011). Groepen in Focus: in vier stappen naar toegepast Focusgroeponderzoek. Den Haag: Boom Lemma Uitgevers.


Ketelaar, P. E., Van Gisbergen, M. S., Bosman, J. A., & Beentjes, J. (2010). The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads. Journal of Current Issues & Research in Advertising, 32(2), 71-85.


Ketelaar, P. E., Lucassen, P., & Kregting, G. H. (2010). Viral commercials: de consument als marketeer. Tijdschrift voor Communicatiewetenschap, 38(1), 22.


Ketelaar, P. E., Van Gisbergen, M. S., Bosman, J. A. M. & Beentjes, J. (2008) Attention for open and closed advertisements. The Journal of Current Issues and Research in Advertising, 30(2), 15-25.


Ketelaar, P.E., Van Gisbergen, M.S., & Beentjes, J. (2008). The dark side of openness for consumer response. In E.F. McQuarrie & B. J Phillips (Eds.), Go figure: New directions in advertising rhetoric. Armonk, NY: M.E. Sharpe, 114-136.


Ketelaar, P.E., & Van Gisbergen, M.S. (2006) Openness in Advertising. Occurrence and effects of open advertisements in magazines.Doctoral Dissertation. Radboud University, Nijmegen. Zie dissertatie.


Van Gisbergen, M.S., Ketelaar, P.E., & Beentjes, J. (2004). Changes in advertising language? A content analysis of magazine advertisements in 1980 and 2000. In P.C. Neijens, C. Hess, S.J.H.M. van den Putte & E.G. Smit. (Eds.), Content and Media Factors in Advertising (pp.51-61). Amsterdam: Spinhuis Publishers. Zie Artikel: Link naar artikel op onderzoekssite


Ketelaar, P.E., van Gisbergen M.S., & Bosman, J.A.M. (2004). Open and closed advertisements: moderating effects of comprehension on appreciation. In P.C. Neijens, C. Hess, S.J.H.M. van den Putte & E.G. Smit. (Eds.), Content and Media Factors in Advertising (pp. 22-36). Amsterdam: Spinhuis Publishers. Zie Artikel: Link naar artikel op onderzoekssite


Reviewer for

  • Interacting with Computers
  • The Journal of Advertising
  • The Journal of Consumer Research
  • EMAC
  • The European Advertising Academy (ICORIA)
  • Etmaal van de Communicatiewetenschap
  • Tijdschrift voor Communicatiewetenschap
  • Communications, The European Journal of Communication Research
  • Fonds Wetenschappelijk Onderzoek (FWO)
  • Nederlandse organisatie voor gezondheidsonderzoek en zorginnovatie (ZonMw)



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